People’s love for New York assumes many forms, from a Frank Sinatra ballad to a Frank O’Hara poem. The newly reopened MOMA is greeting visitors to its lobby with a big mural of the iconic I♥NY logo (seen in closeup, above). It was conceived for a 1977 tourism campaign by the legendary graphic designer Milton Glaser, who died in June, at the age of ninety-one. To insure a safely reduced capacity, the museum is making timed tickets available at moma.org; admission is free through Sept. 27.
MOMA Reopens with an Iconic Milton Glaser Mural
To safely welcome visitors back, the museum is offering timed tickets.
Photograph by Matthew Beck for The New Yorker
